Hi Shaun,

Great spending time with you today, it was a really productive conversation that provided helpful context on the brand and the strategic POV you're already operating with.

A few key takeaways we're building around:

• Beau Bottles is a paid-led DTC brand — Meta is the workhorse acquisition channel today (with a ~$35K ceiling we're working through), Google Ads is scaling, and TikTok / SEO / AEO are largely untouched as compounding surfaces
• Strong founder POV on hook → landing-page congruency as the post-Andromeda unlock, plus disciplined weekly iteration over scattered agency testing
• The current vendor footprint is fragmented (TVG running Meta + email/SMS, two influencer platforms) with a mid-month transition window already in motion
• The opportunity is to build a tighter ad → LP → lifecycle system that compounds, with Beau's brand, creator network, and the Claude knowledge base you've already built as accelerants

What happens next

Our immediate focus is the business review over the next several days.

This will give you a clear view of:

• Where revenue is coming from today across Meta, Google, lifecycle, and any organic surface
• Where the Meta ceiling is showing up and the read on Google + TikTok as the next surfaces to scale into
• Conversion gaps across ad → landing page → checkout → repeat — including a CRO read on the current LP set and the email/SMS program
• A prioritized 30/60/90 with the weekly testing focus locked in and the TVG transition mapped

We'll aim to walk you through that around a week from now (Day 7 · Business Review).

What we need from you

To move quickly, the main dependency is system access so we can get a clean view of performance and attribution.

You can grant access to: ai@marketerhire.com

Platform	Access Level
Meta (Facebook / Instagram)	Send your Ad Account ID(s) + Page ID(s) — we'll send invite requests from MH-1 BM 161710258229111
Google Ads	Admin
GA4	Administrator
Search Console	Owner
TikTok Ads	Admin
Shopify	Admin (full staff permissions)
Klaviyo	Admin
LTK (Like To Know It)	Admin
Influencer Hero (data only — legacy)	Admin / Manager

Also helpful when available:

• Brand guidelines, strategy docs, messaging frameworks
• Raw lifestyle imagery, brand photography, creator content library
• Top-performing creative (current Meta winners, prior campaigns from TVG)
• Any existing reporting or dashboards from TVG

A few items we'll coordinate on

• TVG handoff — happy to jump on the connect call next week to take Meta ads + email/SMS off their plate cleanly
• Beau Claude knowledge base — happy to receive your 500-video Shopify/CRO library; we'll fold it in alongside the MH-1 platform
• In-house designer loop-in — confirm the briefing flow for static + email finishing so we can start handing briefs over
• Shared Slack channel — sending an invite over today so day-to-day comms live there

The biggest unlock over the next few days is getting access in place so we can move from assumptions to real data.

Appreciate the partnership, we'll move quickly and keep things clear as we go.

Thanks!

Faisal